Sterling Insights

Episode 1: Comprehensive Wealth Building through Asset Diversification

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Welcome to episode 1 of the Sterling Insights: Stand Out & Supercharge Your Assets hosted by Roger Silk. In this episode Roger sits down with Michael Martin and they talk about asset diversification


Michael Martin is a partner and the director of investments and insurance at Legacy Financial Partners. Throughout his career in the financial services industry, Michael’s investment philosophy for his clients has always emphasized the importance of “making money and saving money — as safely as possible.” The cornerstone of his philosophy is a primary objective of risk mitigation and value-added growth.


Here is what to expect on this week’s show:

  • Michael emphasizes the importance of categorizing assets into different types to manage risks effectively. By allocating assets into advisory accounts, safe assets like CDs and annuities, and alternative investments such as real estate or preferred stock, investors can diversify their portfolio and reduce overall risk exposure.
  • Michael highlights the significance of long-term financial planning that addresses various aspects like income, taxes, healthcare, investments, and legacy planning. Tailoring strategies to individual client needs, especially those near or in retirement, is crucial for ensuring financial stability and security.
  • Michael stresses the importance of understanding clients' emotional responses to financial decisions and guiding them towards making informed choices that align with their goals and values.


    • Connect with Michael:

    Website: https://lfpfinancial.com/

    Facebook: https://www.facebook.com/lfpfinancialwpb/

    LinkedIn: https://www.linkedin.com/company/legacy-financial-partners/



    Connect with Roger:

    Website: https://www.sterlingfoundations.com

    Facebook: https://www.facebook.com/sterlingfoundations/

    Twitter: https://x.com/SterlingFndMgt?mx=2

    LinkedIn: https://www.linkedin.com/company/sterling-foundation-management-llc/

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    Sterling InsightsBy Roger Silk