The pilot episode is an interview with Dave McCaughan, ad industry veteran and founder of Bangkok-based marketing consultancy Bibliosexual, who has done extensive research and is an authority on the generation he refers to as “New Life Builders.” 

Dave talks about how today's generation of people 60 and older are breaking stereotypes of those traditionally referred to as "elderly." In Asia, countries are seeing people living longer, enjoying a higher quality of life longer and are creating a new market of consumers with strong spending power and the leisure time to enjoy it.

Tell others about the Quicksilver Generation Podcast by using the hashtag #ReinventionistheNewRetirement. 

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