The origin story of “Keep Austin Weird,” our starting place with the question, “Why Tasmania?” and how we began with the premise that culture drives everything.

Welcome to Be Tasmanian, a podcast about an impossible mission in a small state at the bottom of the world. 

It’s about uncovering a hidden story that unites people, and using that story to inspire community action. 

It’s about place-branding, destination marketing and economic development, but it’s really about culture: It’s about who we are, why we live where we live, what all that means, and what we ought to do about it. 

This is episode one.