Digital marketing has started to dominate the industry over the last few years and for many brands it has become an indispensable and efficient tool to increase brand awareness, drive sales and connect with customers.

For Carswell Gould digital marketing is a key component for many of its client’s campaigns, and strategic director Gareth Miller spoke to Luke Thomas about how the agency has been using it, its pitfalls and the where it is going in 2017.

Music: "Halter Top" by Podington Bear, used under CC BY / Cut down from original