Being a pharmaceutical company, the most paramount task is to create lifetime value of doctors, chemists, and stockists. Herein, the role of  crm for pharmaceutical industry comes into play. It retains all data of doctors, stockists, and distributors on a single platform with all useful information to the organization and its Medical Representatives. The database can further be segregated on various parameters like geographical or individual details. The system is helpful in increasing the productivity of all forces starting from MRs to managers at the corporate level. Information can easily be accessed and viewed at any point of time and anywhere.

https://medium.com/@rabindrasahoors0/crm-for-pharmaceutical-industry-22ec8122fe74