Business Storytelling for Leaders

Episode 1


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In the first episode of Business Storytelling for Leaders , Dr Sundararaman introduces the concept of business stories and explains how it differs from other forms of story telling . He also elaborates why it is relevant in the current business environment and how it can help business leaders to engage with their audience .


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Business Storytelling for LeadersBy Dr Sundararaman Chintamani and Jaishree Kasturi