Sign up to save your podcasts
Or
Share Episode 1 - Escaping the Marketing Grind
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 1 - Escaping the Marketing Grind
In this episode of Haven from the Hype, I tackle one of the biggest challenges facing UK SMEs today: getting stuck in the day-to-day marketing grind and neglecting long-term strategic planning. I share four practical steps to help you break free from this cycle, build a resilient brand, and achieve long-term success in your digital marketing efforts.
Key Takeaways:
Know your starting point: Conduct a SWOT analysis and competitor analysis to understand your current position and identify opportunities and threats.
Set a long-term vision: Define a specific and unique long-term goal for your brand that aligns with your overall business objectives.
Balance short and long-term tactics: Prioritise activities that not only generate leads but also contribute to building a strong brand and market position.
Gain an outside perspective: Seek feedback from mentors, consultants, or customers to get a fresh perspective on your brand and marketing strategy.
Episode Highlights:
00:46 The Struggles of SMEs in Digital Marketing
01:59 Step 1: SWOT and Competitor Analysis
03:04 Step 2: Setting Long Term Goals
04:37 Step 3: Balancing Short and Long Term Tactics
05:28 Step 4: Getting an Outside Perspective
Mentioned in the Episode:
LinkedIn: https://www.linkedin.com/in/malonejohnstone/
Free SWOT analysis template - bureau43.com/swot
SME Research: https://journals.sagepub.com/doi/abs/10.1177/0266242619879369 and https://link.springer.com/article/10.1007/s11187-023-00748-4
About Liz:
I’m a straight-talking, results driven digital marketing strategist for growth-focused SME brands and business owners and I work with business owners to develop and embed tailored digital marketing strategies that actually drive growth.
I hate seeing money wasted and talented people exasperated by marketing that doesn’t track back to business objectives and KPIs.
I would love to hear what you think of this episode, so please do leave a comment, let me know on LinkedIn or see how you can use my digital marketing expertise at https://www.bureau43.com/
This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ).
If you enjoyed this episode, please leave a 5* rating and review!
View all episodes
By Liz Malone-JohnstoneIn this episode of Haven from the Hype, I tackle one of the biggest challenges facing UK SMEs today: getting stuck in the day-to-day marketing grind and neglecting long-term strategic planning. I share four practical steps to help you break free from this cycle, build a resilient brand, and achieve long-term success in your digital marketing efforts.
Key Takeaways:
Know your starting point: Conduct a SWOT analysis and competitor analysis to understand your current position and identify opportunities and threats.
Set a long-term vision: Define a specific and unique long-term goal for your brand that aligns with your overall business objectives.
Balance short and long-term tactics: Prioritise activities that not only generate leads but also contribute to building a strong brand and market position.
Gain an outside perspective: Seek feedback from mentors, consultants, or customers to get a fresh perspective on your brand and marketing strategy.
Episode Highlights:
00:46 The Struggles of SMEs in Digital Marketing
01:59 Step 1: SWOT and Competitor Analysis
03:04 Step 2: Setting Long Term Goals
04:37 Step 3: Balancing Short and Long Term Tactics
05:28 Step 4: Getting an Outside Perspective
Mentioned in the Episode:
LinkedIn: https://www.linkedin.com/in/malonejohnstone/
Free SWOT analysis template - bureau43.com/swot
SME Research: https://journals.sagepub.com/doi/abs/10.1177/0266242619879369 and https://link.springer.com/article/10.1007/s11187-023-00748-4
About Liz:
I’m a straight-talking, results driven digital marketing strategist for growth-focused SME brands and business owners and I work with business owners to develop and embed tailored digital marketing strategies that actually drive growth.
I hate seeing money wasted and talented people exasperated by marketing that doesn’t track back to business objectives and KPIs.
I would love to hear what you think of this episode, so please do leave a comment, let me know on LinkedIn or see how you can use my digital marketing expertise at https://www.bureau43.com/
This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk ).
If you enjoyed this episode, please leave a 5* rating and review!