Ahrefs

Ahrefs is an SEO software suite with link-building tools, keyword research, competitor analysis, rank tracking, and site audits.

Site Explorer: This shows you the performance of specific web pages on your website.

Content Explorer: This allows you to search high-performing web pages under specific keywords and topics.

Keywords Explorer: Generates the monthly search volume and click-through rates of specific keywords.

Site Audit: Crawls specified verticals within your domain and reveals several technical issues at the page level.

Google Search Console

Google Search Console is a tool that can help anyone with a website understand how they are performing on Google. It provides information on how a website performs in organic search and suggestions for improving the site's position in the Google index.

Track the site's organic traffic.

See keyword performance.

Troubleshoot Problems.

Analysis of crawlability & Indexing problems of the website.

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SEMRush

SEMrush is an elaborate dashboard that reports on the performance of domains and their specific pages. It allows you to track a website's visibility improvement over time and identify which keywords it's ranking for, the page's rank for a keyword, the keyword's monthly search volume, and more.

Build links: Analyze backlinks from other websites to your site.

Use the Keyword Magic tool: Identify all keywords you need to build an SEO strategy successfully.

See your competitors' strategies: Identify the paid keywords or ad copy used in the PPC ads of your competition.

Receive recommendations: See how you can increase organic traffic by optimizing your content.