Oftentimes, when clients think about brand development they get caught up in the "fun part" of the process: logo, website theme, social media accounts, etc. The problem is that if you only focus on the "easy stuff" and don't put enough energy into the "hard part" of your brand development process you will not see the returns on your investment of time, energy, and money!

Hi, I am Michael Mac, a brand development expert and creative genius! In this podcast episode I will talk to you about:

- Setting attainable brand goals

- Importance of setting brand goals

- Something you can do TODAY to start achieving the brand goals that you have set for yourself!

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