Whatever can go wrong will go wrong. Especially at 5pm on a Friday. What do you do when that ‘hotfix’ becomes a five-alarm fire and no one is answering their phones. Join us as, Rick Heaton (Director of Community Activation, YellowPike Media), Katie Postma (Community Manager, Stoic) Alex Engel (Former Product Manager, Disruptor Beam) share their experiences and advice for dealing with the inevitable and keeping your community informed and on your side during unexpected down times.