Monetizing SaaS

Episode 1 - Evolution of Enterprise SaaS with Fazal Gupta (Logik.io)


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Fazal Gupta is the co-founder of Logik.io. He began his career in India, where he studied computer science and worked as a developer. Gupta then moved to the US where he joined BigMachines, which in many ways created the CPQ (Configure, Price, Quote) category. Over the course of his journey, he transitioned from software engineering to product, eventually taking on product leadership roles at Oracle and Workday before co-founding Logik in 2021.

What We Covered in the Interview
- Fazal's career journey from India to the US and his roles at Big Machines, Oracle, and Workday.
- The founding of Logik and the insights behind the business.
- Significant trends in enterprise SaaS, including AI integration and changing buyer expectations.
- The operational complexities of supporting diverse customer needs and monetization strategies.
- The importance of flexible pricing and packaging models in today's SaaS market.
- Architecting for flexibility with cloud-native solutions in the B2B landscape.

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