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In this episode of The Business of Materials, we dive into the accidental invention of GORE‑TEX and how it solved the age‑old problem of staying dry without overheating.
Host Isha Ghiya unpacks the science of expanded PTFE, and the clever licensing strategy that turned a lab breakthrough into a global outdoor‑gear standard.
From space suits to ski jackets, discover how GORE‑TEX became a performance promise and a billion‑dollar legacy.
By Isha GhiyaIn this episode of The Business of Materials, we dive into the accidental invention of GORE‑TEX and how it solved the age‑old problem of staying dry without overheating.
Host Isha Ghiya unpacks the science of expanded PTFE, and the clever licensing strategy that turned a lab breakthrough into a global outdoor‑gear standard.
From space suits to ski jackets, discover how GORE‑TEX became a performance promise and a billion‑dollar legacy.