The Bootstrap MBA

Episode 1: Introducing the Bootstrap MBA

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This is the first episode of the Bootstrap MBA, a podcast by Jakob Greenfeld. In this introductory episode, I summarize what my plan for the next 12 month is, what the bootstrap MBA is all about, how I came up with the idea, my motivation, and how I decided what exactly I want to learn

My focus will be:

  • Ideation: Humble business ideas that have the potential to make $XXX per month and can be validated quickly by a solo-developer.
  • Software Development: Web apps using Ruby on Rails.
  • Marketing: Effective product launches and personal brand building via blogging, podcasting, and Twitter.

    • The three steps I will focus on for each area are:

    • Acquiring knowledge. Reading books, articles, case studies.
    • Solidifying knowledge. Writing and talking about my learnings.
    • Applying knowledge. Generating business ideas, developing and launching software products, building a personal brand.

      • Resources mentioned:

      • There's no speed limit by Derek Sivers
      • I'm Launching 12 Startups in 12 Months by Pieter Levels
      • MAKE by Pieter Levels, General Overview
      • The Mom Test by Rob Fitzpatrick, Ideation
      • Generating Product Ideas by Artiom Dashinsky, Ideation
      • The E-Myth Revisited by Michael E. Gerber, Management
      • The Personal MBA by Josh Kaufman, Economics
      • Dotcom Secrets by Russell Brunson, Marketing
      • Ruby on Rails Tutorial by Michael H artl, Software Development
      • The Millionaire Fastlane by MJ deMarco, Mindset
      • Keys to Great Writing by Stephen Wilbers, Marketing

        • People Mentioned:

        • Jon Yongfook
        • Mubashar Iqbal


          • “Build your own dreams, or someone else will hire you to build theirs.” ― Farrah Gray

          “If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” ― Haruki Murakami

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          The Bootstrap MBABy Jakob Greenfeld