In Episode 1, Mark is joined by Hidai Degani. Hidai is the co-owner and co-founder of O. H Degani Consultants, a global consultancy business.

Mark and Hidai discuss why businesses should invest in video production as part of their marketing strategy, and why having a content creation strategy aligned to business objectives is key for success.

Hidai emphasises the importance of video as part of a wider marketing strategy, highlighting that when done correctly it has the potential to provide a great return on investment - according to Hidai, video marketing should be seen as an investment, not a cost!

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