This week on The Pickle, we dive into the shift to customer centricity with Australia’s godfather of brand, Adam Ferrier. Is design thinking creating lazy brands and homogenising products? What skills will marketers need for Industry 4.0? Join in the discussion on how to play the game in front of you, why you should care what shape your Weet-Bix are, and all the reasons you shouldn’t introduce yourself as a ‘creative’ at a party.