Jim Tincher is an expert on B2B customer experience and the author of the recent book, Do B2B Better: Drive Growth Through Game-Changing Customer Experience. 
In this episode, Jim shares how thought leadership can be improved by paying attention to B2B customer emotions, and how to identify and measure profitable emotions.

Jim Tincher is an expert on B2B customer experience and the author of the recent book, Do B2B Better: Drive Growth Through Game-Changing Customer Experience. In this episode, Jim shares how thought leadership can be improved by paying attention to B2B customer emotions, and how to identify and measure profitable emotions.

Jim Tincher is an expert on B2B customer experience and the author of the recent book, Do B2B Better:&nbsp;Drive Growth Through Game-Changing Customer Experience.&nbsp;
In this episode, Jim shares how thought leadership can be improved by paying attention to B2B customer emotions, and how to identify and measure profitable emotions.

Episode 1: Jim Tincher on Profitable Emotions

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Episode 1: Jim Tincher on Profitable Emotions

Episode 1: Jim Tincher on Profitable Emotions