I speak to Kate Wooding, Senior Strategist at one of Scotland's largest digital agencies Equator. Kate has extensive experience leading strategy for financial services clients such as AXA Insurance and Lloyds Banking Group. We discuss challenges brands need to be considering today, what it means to be strategic, and learn more about how Kate made the move into Strategy. Happy listening!

Hosted on Acast. See acast.com/privacy for more information.