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As Apple CEO Tim Cook exits the stage, critics mourn that Apple has begun to emulate more than create something new. We look at the role of consciousness in value creation, why we hesitate to use "conscious" as an adjective, and what it means to operate from a state of "being" rather than "doing."
By Marti Spiegelman & Todd Hoskins5
33 ratings
Send us a text
As Apple CEO Tim Cook exits the stage, critics mourn that Apple has begun to emulate more than create something new. We look at the role of consciousness in value creation, why we hesitate to use "conscious" as an adjective, and what it means to operate from a state of "being" rather than "doing."