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Episode 1, Marketing Plan; How & Why You Need to Track ROI
Welcome to The Crowes Nest, the official podcast of Candace Crowe Design. Join industry experts Candace and TK Crowe as they explore the dynamic realm of plastic surgery marketing with special guest Ryan Lehrl from Red Spot Interactive. Uncover the vital importance of measuring Return on Investment (ROI), regardless of your practice's size. Overcome common excuses, discover strategic insights, and learn essential tools to elevate your marketing efforts. This episode delves into the significance of a well-crafted marketing planner, simplifying the process in just four hours. Tune in for practical advice and industry insights on navigating the ever-evolving landscape of plastic surgery marketing.
TIME-STAMPED SHOW NOTES:
[00:00] Candace Crowe introduces herself and her journey with Candace Crowe Design, joined by TK Crowe, sharing insights from years of experience.
[00:27] TK sets the stage and introduces Ryan Lehrl from Red Spot Interactive to explore the crucial aspects of ROI and crafting an effective marketing plan.
[02:04] Candace addresses common client excuses for avoiding ROI measurement, sparking a conversation on the challenges of tracking ROI without the right tools.
[04:19] The trio delves into why measuring ROI is essential, particularly for smaller plastic surgery practices, highlighting the tangible benefits and insights gained.
[07:49] Ryan emphasizes that the size of a business should not hinder success, and addresses the importance of tailoring strategies to fit your unique needs, whether big or small.
[09:01] TK explores time constraints faced by businesses and offers insights into prioritizing tasks. Sometimes slowing down is the key to speeding up.
[10:10] Candace introduces CCD’s marketing planner, a powerful tool to streamline marketing efforts. She discusses its creation and how it can simplify a practice’s planning process in just 4 hours.
[12:07] TK shares his experience using the planner with clients, stressing the need for a framework to navigate the year efficiently and adapt to new changes.
[15:05] Candace highlights the planner’s industry impact, from ASAPS courses to features on Radar. It’s not just a tool – it’s a game changer.
[18:54] Ryan delves into budgeting and aligning marketing goals with personal objectives. He emphasizes the critical role of forecasting in the patient acquisition process.
[20:01] Ryan explains how Red Spot Interactive’s software streamlines data management and communication, offering a centralized resource for comprehensive patient analysis.
[22:41] TK invites listeners to fill out the marketing planner, extending a helping hand to navigate the complexities of marketing strategy.
3 Key Points
How to efficiently create a marketing plan for the entire year
Elevate collaboration with your marketing vendor for maximum efficiency
The value of calculating ROI on your marketing efforts
To book your free consultation with CCD, click here.
For a demo with Ryan at Red Spot Interactive, click here.
Resources mentioned compilation:
Master Your Marketing in 2024
Seasonal Specials and Promotions to Inspire Your Monthly Marketing
Red Spot Interactive
Leave us some feedback!
What should we talk about next?
Connect with us
Candace Crowe Design
Linkedin: Candace Crowe Design
Instagram: @candacecrowedesign
Facebook: Candace Crowe Design
View all episodes
By Candace Crowe DesignWelcome to The Crowes Nest, the official podcast of Candace Crowe Design. Join industry experts Candace and TK Crowe as they explore the dynamic realm of plastic surgery marketing with special guest Ryan Lehrl from Red Spot Interactive. Uncover the vital importance of measuring Return on Investment (ROI), regardless of your practice's size. Overcome common excuses, discover strategic insights, and learn essential tools to elevate your marketing efforts. This episode delves into the significance of a well-crafted marketing planner, simplifying the process in just four hours. Tune in for practical advice and industry insights on navigating the ever-evolving landscape of plastic surgery marketing.
TIME-STAMPED SHOW NOTES:
[00:00] Candace Crowe introduces herself and her journey with Candace Crowe Design, joined by TK Crowe, sharing insights from years of experience.
[00:27] TK sets the stage and introduces Ryan Lehrl from Red Spot Interactive to explore the crucial aspects of ROI and crafting an effective marketing plan.
[02:04] Candace addresses common client excuses for avoiding ROI measurement, sparking a conversation on the challenges of tracking ROI without the right tools.
[04:19] The trio delves into why measuring ROI is essential, particularly for smaller plastic surgery practices, highlighting the tangible benefits and insights gained.
[07:49] Ryan emphasizes that the size of a business should not hinder success, and addresses the importance of tailoring strategies to fit your unique needs, whether big or small.
[09:01] TK explores time constraints faced by businesses and offers insights into prioritizing tasks. Sometimes slowing down is the key to speeding up.
[10:10] Candace introduces CCD’s marketing planner, a powerful tool to streamline marketing efforts. She discusses its creation and how it can simplify a practice’s planning process in just 4 hours.
[12:07] TK shares his experience using the planner with clients, stressing the need for a framework to navigate the year efficiently and adapt to new changes.
[15:05] Candace highlights the planner’s industry impact, from ASAPS courses to features on Radar. It’s not just a tool – it’s a game changer.
[18:54] Ryan delves into budgeting and aligning marketing goals with personal objectives. He emphasizes the critical role of forecasting in the patient acquisition process.
[20:01] Ryan explains how Red Spot Interactive’s software streamlines data management and communication, offering a centralized resource for comprehensive patient analysis.
[22:41] TK invites listeners to fill out the marketing planner, extending a helping hand to navigate the complexities of marketing strategy.
3 Key Points
How to efficiently create a marketing plan for the entire year
Elevate collaboration with your marketing vendor for maximum efficiency
The value of calculating ROI on your marketing efforts
To book your free consultation with CCD, click here.
For a demo with Ryan at Red Spot Interactive, click here.
Resources mentioned compilation:
Master Your Marketing in 2024
Seasonal Specials and Promotions to Inspire Your Monthly Marketing
Red Spot Interactive
Leave us some feedback!
What should we talk about next?
Connect with us
Candace Crowe Design
Linkedin: Candace Crowe Design
Instagram: @candacecrowedesign
Facebook: Candace Crowe Design