In this episode of Breaking MedTech, Mark and Ryan dive into the often-overlooked art of trade show success. Most companies show up hoping for big wins, but few have a strategy to maximize their investment. The secret? A solid plan for before, during, and after the event.Mark and Ryan share practical tips on:- Creating pre-show buzz to attract the right leads.- Setting measurable goals and making the most of your booth time.- Following up effectively to turn contacts into customers.If trade shows have ever felt like a gamble, this episode is your guide to turning them into a predictable and profitable part of your sales and marketing strategy.Don’t miss this conversation with actionable insights to up your trade show game!