The Insight Edge

Episode 1: Move From Being The Expert to Being The One


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Most experts never become the go-to authority in their space, not because they lack skill, but because they are operating like an expert instead of a thought leader. In this episode, I’m breaking down the Expert to Thought Leader Pathway, a 9-part framework that moves you from being an invisible expert to the one in your industry. You’ll discover why there isn’t just one magic fix, but instead, a strategic sequence of success pillars you must align to truly be seen as the leader.


Key Takeaways:


1️⃣ Why being great at what you do isn’t enough – and how relying solely on skills and referrals keeps you stuck.

2️⃣ The 9 key success pillars that separate an expert from a true thought leader.

3️⃣ The three swim-lanes of growth – Expert, Authority, and Thought Leadership – and why skipping steps will stall your momentum.

4️⃣ The “lone wolf” trap – how isolation is keeping you hidden and hurting your business.

5️⃣ Why you need an ecosystem, not just a marketing strategy – and how thought leaders build movements, not just businesses.

6️⃣ The biggest mistake experts make – putting the cart before the horse by chasing visibility before their foundations are dialed in.

7️⃣ The Impact Score Assessment – your next step to identifying where you are and what to focus on next.


Resources & Next Steps:

🚀 Take the Impact Score Assessment – Find out your success pillar scores and what to focus on next!

👉 ImpactScoreAssessment.com


📩 Let’s Connect:

  • Share your assessment results with me on LinkedIn! Go here and send me a message.
  • Leave a review & get a free micro-course! Take a screenshot of your review and send it to me on LinkedIn and I’ll gift you the best micro-course for your stage of business.

🔊 Next Episode: The Noise Economy – Unpacking the three forces that are impacting your ability to stand out and generate sales. Stay tuned! 🚀

Your Expertise Can Impact More Than a Mere Few

Get the Right Message and The Right Offer in front of the Right People at the Right Time.

Take the Impact Score Assessment Today

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The Insight EdgeBy Maeve Ferguson