More than 65% of small businesses fail within the first 3-5 years of their start. Often their failure is due to a wide range of factors and in this discussion, we take a look at the top five things these businesses have in common:

1) Lack a clear vision

2) Don’t really understand their target audience

3) Don’t know how to differentiate from competition

4) Lack leadership

5) Unprofitable business model

Add the impacts of COVID-19 and you have a whole new ball game. In this panel discussion, we’ll take a look at what can be done to systematically shift your business forward from a survival mode to THRIVING. This discussion will begin to set up the subsequent panel discussions.

PANELISTS

Dr. Rajiv Tandon

Founder and President

The Institute for Innovators and Entrepreneurs

Mark Coronna

Area Managing Partner & CMO

Chief Outsiders

Rosemary Davies-Janes

Business Growth Expert

MIBOSO

Alan Wallner

President | Visionary

Conscious Branding