When most people think of podcasting, they see a form of entertainment and don’t immediately see a tool that can be used for business. But Richie Burke, Founder and CEO of GoGeddit Marketing and Media, has embraced audio as the next big consumable medium, building successful marketing strategies with podcasting as the cornerstone. 

On this inaugural episode of Working Without Waste, host Mike Malatesta talks with Richie about using podcasting as a content machine. They’ll dive into why ERC Midwest decided to embrace the medium, why podcasting is a good play for many businesses, and why audio is an efficient medium to create content and convey your message.