On this episode, Alison Wade and Jessie Shternshus chat with Tania Katan. Tania has been successfully sneaking creativity into Fortune 500 companies, tech conferences, TED Talks, arts organizations, marketing conventions, and innovation summits to spark small to gigantic cultural revolutions. She created the internationally viral empowerment campaign #ItWasNeverADress for software company Axosoft. She teaches leaders creative principles, tools, and strategies for connecting brands to people, people to purpose, and purpose to action.