There is perhaps no better source on the topic of direct listings than Greg Rodgers, a capital markets partner in Latham's New York office and a pioneer of this innovative approach to going public. Latham has been at the cutting edge of this product, representing Spotify in its groundbreaking direct listing and the financial advisers in Slack's direct listing. In this episode, Bay Area partner Ben Potter, Global Vice Chair of Latham's Emerging Companies Practice and Chair of the firm's Technology Industry Group, talks with Greg about the genesis of the direct listing, how it differs from a traditional IPO, and what types of companies should consider the alternative path to becoming a public company.

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