The Marketing Boost

Episode 1 - The Agency Angle: Balancing WordPress, Page Builders, and Client Needs | The Boost


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Hosts: 

Pablo Calvo: Linkedin

Leon Hitchens: Linkedin

Show Notes

1. Introduction and Focus of the Podcast

  •   Hosts: Pablo and Leon, with producer Kory.
  •   Recording from Seguin, South Texas.
  •   Focus: Tech, business in South Texas, local business and startup interviews, and agency-related topics.

2. Discussion on Gutenberg and WordPress

  • Gutenberg's impact on WordPress and its relationship with other page builders.
  • Debate over the role of independent page builders in WordPress's evolution.
  • Different perspectives on the future of page builders and Gutenberg's integration.

3. Agency Perspectives and Page Builder Usage

  • Pablo's agency experience and reliance on page builders for non-developers.
  • Transition from various page builders to others based on project needs.
  • The dilemma of Gutenberg's integration versus independent page builders.

4. The Role of Page Builders in WordPress Ecosystem

  • The importance of page builders in WordPress's popularity and functionality.
  • Concerns about WordPress's direction and the community's response.
  • Discussion on the future of page builders in the evolving WordPress environment.

5. User Experience and Agency Challenges

  • The complexity of teaching clients multiple user interfaces.
  • The ease of training and website management with Gutenberg.
  • The challenge of balancing client needs and technology solutions.

6. Web Development Trends and Platform Choices

  • The distinction between web development and user-friendly platforms.
  • The impact of platforms like Wix, Squarespace, and Webflow on web development.
  • The ongoing relevance of full-stack developers in an evolving web landscape.

7. WordPress Community Dynamics and Future

  • Discussion on the tribalism within the WordPress community.
  • The distinction between wordpress.org and wordpress.com.
  • Speculation on Elementor's future and its possible divergence from WordPress.

8. Sales, Marketing, and Small Business Challenges

  • The reality of sales and marketing for startups and small businesses.
  • The misconception of 'build it and they will come' in business development.
  • The importance of comprehensive digital strategies beyond just web development.

9. The Boost's Mission and Community Building

  • The goal of 'The Boost' to promote South Texas businesses.
  • Encouragement for businesses to share their stories and join the community.
  • Future plans for the podcast and engagement with the audience.


Visit us at Digiboost.com or email us at [email protected].


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The Marketing BoostBy The Boost Network, The Marketing Boost