Welcome to the first episode of AltCMO’s new podcast, Building Momentum. Our hosts, Ryan Kovach and Perryn Olson, are fractional CMOs with decades of experience marketing construction companies. They discuss the transformative changes reshaping construction marketing today. This episode explores how AI, generative search, and innovative marketing strategies are revolutionizing the way construction and trade companies attract clients and top talent.

They discuss generational shifts, the importance of modern digital marketing tools, and how embracing AI-driven technologies can help companies remain competitive in an evolving market. You will learn why traditional marketing methods are no longer enough and how data, personalization, and reputation management play critical roles in today’s construction business landscape.

Ryan and Perryn share insights on talent acquisition challenges, the decline of traditional job boards, and why marketing is essential not only for lead generation but also for building stronger pipelines and attracting top talent. 

Whether you are a construction business owner, A/E/C marketer, or industry professional, this episode provides valuable knowledge to prepare for the future of construction marketing.

Visit us at https://altcmo.net/ to discover how our fractional CMO and SEO services can help build momentum for your construction brand.

#ConstructionMarketing #AIinConstruction #FractionalCMO #DigitalMarketing #TalentAcquisition #AltCMO

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About Perryn Olson: https://altcmo.net/perryn-olson/

Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/