In our first episode, Dave and Lee welcome special guest Andrew Ballard, author of "Your Opinion Doesn't Matter: It's Your Customer's Opinion That Counts."  There are best practices that every website should have in 2020. What used to work in the old days - say like 2 years ago - may not work very well today.

Ballard is a marketing growth specialist who teaches strategic management and growth at the University of Washington. He's a highly sought after TEDx and keynote speaker and has worked with companies ranging from startups to Fortune 500's on marketing growth strategy.