In this episode, we look at how PR professionals can use press releases as a bridge to the media.

By making sure your release is newsworthy and relevant, you can maximise your chances of being noticed by the journalists that matter to you.

In this series, I am joined by freelance journalist Lauren Potts (linkedin.com/in/laurenrpotts/), 

PR Account Director Duncan McKean (linkedin.com/in/duncanmckeanpr/),

and press release expert Andrew Woodall (linkedin.com/in/andrew-woodall-32a7678/).

If you need help with press release writing or strategy, you can contact me in the following ways:

LinkedIn: linkedin.com/in/tom-clarke-a6732353

Website: tjcclarke.co.uk

Email: [email protected]

Many thanks to Jay Vydelingum at Clement Stories (clementstories.com) for editing and production.

 

The Perfect Press Release is a Clement Stories production.

 

Credits:

YouTube:1940s newsboys https://www.youtube.com/watch?v=ZuP3YdLPaVA

YouTube: Movietone newsreel:  https://www.youtube.com/watch?v=B1Gt6hPuMaw

Music: 

Intriguing Potential by Northern Points

The Search by Northern Points

Saloon Rag Vintage by Audionautix