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Welcome to the inaugural episode where Halliday sits down with Jean-Louis Lafayeedney, the inventive force behind ATLAS Live Tracking. With his unique French-Scottish background, Jean-Louis has journeyed from the finance world in Hong Kong to becoming a sports tech innovator in France.

In this chat, we'll explore:

• ATLAS's Origins: How did Jean-Louis go from number-crunching to tech founding? We'll dive into the inception of ATLAS Live Tracking and its goal to revolutionize sports analytics.
• Tech Breakdown: Understand the tech behind tracking athletes live. What's the science, and how does it enhance the game for players and fans alike?
• Startup Stories: Hear firsthand about the rollercoaster ride of starting a tech company in sports. It's not just about the tech; it's about the journey.
• Looking Ahead: Jean-Louis gives us a glimpse into what's coming next for sports technology. Could ATLAS shape how we watch sports in the future?

If you're into tech, entrepreneurship, or sports, this episode is your ticket to inspiration. Join us as we track Jean-Louis's fascinating path and ATLAS's role in the evolution of sports.