USystems Freddy Briffitt and guest star Host In Ireland, An Industry of Substance Founder and President, Garry Connolly talk about the why of data and the how of centres. Data is vital in today's world and people in every aspect of the Data Centre industry should be proud of the work we do. Data's always been, along with people, the two most important assets that human mankind has ever possessed. There's a very real carbon challenge and that confluence coming together, data is the only solution, data needs to be in centers. And therefore, there's the nearly a perfect storm developing, creating a world where won't be a non-green data center in the world functioning for any of the large players. If there is in 10 years, we will have failed as a global industry.