Marketing With Méndez

Episode #1: The Ivy Park Case Study: Analyzing Beyonce's Business Strategy and Revamping Marketing Techniques


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For the transcripts and images: https://theechristinamendez.substack.com/p/case-study-1100-of-beyonces-ivy-park

In this episode, I'm going to delve into the Ivy Park business, founded by Beyonce. I'll analyze the business strategy that has led to the brand's success and discuss potential areas for improvement. Additionally, I'lll explore how the marketing techniques used by Ivy Park could be enhanced to further enhance the brand's growth and outreach.



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Marketing With MéndezBy Christina Méndez