Welcome to The Ideas Machine, a podcast about turning ideas into action.

In this very first episode, Helena Traill is joined by Ashley Gray to talk about her journey that led to The Ideas Machine. From founding her own design agency in her early twenties, to navigating neurodiversity in the creative process, and later pursuing a career as an artist. Helena dives into design vs. fine art, how storytelling and co-design have shaped her path and how she’s using these tools to drive social impact in healthcare and beyond.

🎧 Listen on Spotify, YouTube, or via Substack at theideasmachine.substack.com

💡 Share your own ideas using #TheIdeasMachine

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theideasmachine.substack.com