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Natasha shares her motivation for starting a pet business, which was to spend more time with her dogs and have a lifestyle of freedom and autonomy. She emphasizes the importance of reassessing one's motives and staying true to them. Natasha talks about how she started her dog walking business without much planning or market research, but focused on providing a premium experience based on love and care for animals. She downsized her lifestyle and worked hard to build her client base. Her main motive throughout the journey has been freedom and the ability to live life on her own terms.

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