This is the first episode in our new series, exclusively for Fulcrum members, on the material covered in Kristen and Yishai's two books: "Stop Decorating the Fish" and "The World of Decorating the Fish." In this episode, we talk about the backstory for the "fish decorating" idea, give an overview of the "Seductive Seven," and talk through how they let us find enormous hidden capacity in our organizations.