In this inaugural episode, our show hosts (Rocco Sileo and Jodi Gilano) introduce themselves and unpack what the theme of the VN² PowerUp Podcast is all about: a rebellion against traditional network marketing recruiting strategies.

 

Every December, about 16% of the american adult population indicate that they intend to start a business in the new year. That’s the equivalent of 44 million people (See the link below if you want to reference these numbers).  Statistically, only 1% of those people will actually take the plunge. Why does everyone else stay on the sidelines?

 

There are three barriers needed to be removed in order to start a successful business:

1. An idea for a product or service
2. Financial resources
3. A great marketing strategy

 

For years, the network marketing industry thrived because it removed all three of those barriers.  However, within the past decade, the marketing strategy for the industry has unraveled because most people’s warm market have turned cold on them.  

 

Instead of spending a ton of energy trying to figure out why this has happened, Rocco and Jodi spend the bulk of the time in this episode exploring a new strategy in the age of social media.  Once you learn this new strategy, you will be able to unlock the floodgates for the above mentioned 44 million people who like to be business owners. Listen and learn how to trade in your old warm market list for a new list of PowerBase connections.

 

Link:

44 Million People

 

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