This Is Marketing by Seth Godin

Marketing is a generous act to help people solve a problem, their problem. On this episode, we highlight and discuss the important concepts and mind shifting strategies that Seth provides in the book. Here are a few of the highlights:

5 Step Marketing Plan:

1) Create something that matters, with a story that’s worth being told for people who want to talk about it

2) Design and build it in such a way to benefit a few people who really care about it

3) Tell a story that fits with your internal narrative and the dreams of your group, your minimum viable audience

4)Spread the word

5) Be present, consistently  and generously, for years and years to lead and realize the change that your want to see in the world

The Simple Marketing Promise

My product is for people who believe _______________

I will focus on people who want ______________

I promise that engaging with what I make will help you get  ______________

The X and Y axis for Product Positioning

Why Nobody Needs Your Product

Definition of culture: people like us do this, but we don't that