In today’s inspirational interview we hear from Roy Spence, a founder of GSD&M (the award winning, Austin-based ad firm). Roy shares insight on what it means to be truly successful, tells us his own amazing story of success, gives valuable parenting advice, and entertains us all along the way.

 

Key Takeaways:

[2:15] Roy grew up in a small town, but wanted to see if he could make it at the University of Texas.

[5:13] Roy was a government and English major, with no background in advertising when he leapt headlong into the business.

[9:07] Roy encourages the people he speaks to, to help others.

[11:37] What does Roy tell himself in an email every morning?

[12:53] How did GSD&M become so successful?

[20:15] Don’t mess with Texas.

[25:13] Purpose-based branding benefits employees.

[26:03] Leaders create cultures of either fear or hope.

[29:58] Roy says our school system needs to stop picking winners and losers.

[35:05] Roy’s sister was one of his biggest inspirations.

[39:02] Roy and his business partners just celebrated 45 years as a company.

[41:02] In America, our differences unite us, if we believe in each other.

[47:30] What is a “love culture?”

[48:50] Staying true to purpose was profitable for Southwest Airlines.

[54:20] We all believe in the Golden Rule.

[55:50] Why did Roy name his executive group ‘The Eagles?”

[57:17] What is Austin’s purpose?

[1:00:05] What is Roy’s favorite taco?

 

Mentioned in This Episode:

It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven By Purpose, by Roy M. Spence, Jr.

The Ten Essential Hugs of Life, by Roy Spence

The Amazing Faith of Texas: Common Ground on Higher Ground, by Roy Spence

Royito’s Hot Sauce

Roy’s Facebook Page