In this episode Mark introduces Season 4, discusses why we need to think harder about the culture in which we do our work, and unpacks what a healthy impact culture looks like. To do this, he draws on his new book, Impact Culture, and provides some practical examples of how he is putting the ideas into practice as he builds a new research centre at Scotland's Rural College.Read the peer-reviewed journal publication that summarises the lessons from the book.Follow Mark at @fasttrackimpact and @profmarkreed or on LinkedIn. Impact Culture is released as a paperback, e-book and audio book on 25th March 2022. Find out more at: https://www.fasttrackimpact.com/impactculture.