TV shows and movies have always dictated certain trends in fashion that have influenced a generation of shoppers. The rising popularity of OTT platforms and e-retail platforms in India due to the pandemic brings up a key question: Are people willing to shop for outfits displayed on TV shows/movies via OTT platform marketplaces? 

Join hosts Sharvari and Disha as they discuss how this particular innovation can work in India and usher in multiple opportunities for OTT platforms and small business owners in the fashion space. 

A few sources we'd like to share with you: 

WornOnTV: A website that details outfits worn by characters in each episode across multiple TV shows 

The Ken: An article detailing out Amazon Prime's attempt to become a marketplace for multiple streaming platforms

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