Profit Nation

Episode 10 - 52 Week Networking Challenge - Week 3 - Profile Your Preferred Client

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Welcome to Week 3 (or Section 3) of the 52 Week Networking Challenge. 

In this episode we focus on profiling our Preferred Client. What does that mean?

So many times when you are out networking, people will tell you that their clients are "Anyone". The answer to that is NOOOOOO!!!

Your clients aren't anyone, they should be very specific. 

  • Are they Male or Female?
  • Are they married, single, divorced?
  • How much do they make?
  • Where do they live?
  • Do they have kids?
  • Where did they grow up?
  • What are their biggest challenges. 

    • We created a worksheet that you can use to get a clear picture of your Preferred Client:

    https://pages.convertkit.com/f21b28287f/9525715798

    See you hear next week for the next episode.

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    Profit NationBy Jeff Kikel, ChFC, CRPC, ASBC
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