In this episode, Alexandra tells us about how she got into motorsport, her time in communications for Toyota Rally during their cheating scandal and why its so important to be transparent with the FIA. We also get into her time with the FIA managing the tire crisis during the 2007 US Grand Prix debacle...at her 3rd race! Alexandra discusses her time with Pirelli and how to create positive stories for the brand in the sport!   

Alexandra is also a Publicist in IndyCar, Formula E, Formula One and Rally. She gets into the fulfilling grind of entrepreneurship. We talk about what the biggest companies and brands in motorsport look for in driver sponsorship, even in lower level support series. We also learn why a young driver needs a publicist as early as possible! She is a trove of wisdom on the business end of motorsports and how to get into motorsports.  

 @FORMULA 1   @NTT INDYCAR SERIES   @FIA World Rally Championship   @Pirelli   @Dakar    

#persistence #entrepreneurship #PR #publicrelations #FIA #Pirelli #indycar #marketing #f1 #formula1 #rally #dakar2023 #maxmosley #sebastianvettel 

https://www.linkedin.com/in/alexandraschieren/ 

https://alexandraschieren.com 

https://twitter.com/amschieren 

https://www.facebook.com/ASSportsCommunication/  

Want to be a guest on the podcast?    

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