Delhi-based Sleepy Owl Coffee was founded by Ajai Thandi, Arman Sood and Ashwajeet Singh in 2016. Cold brew coffee is ground coffee beans steeped in room temperature water, instead of being exposed to heat the way it would in a regular brewing process. It takes at least 12 hours for the taste and flavour to percolate through after which it is brewed — again in cold water — for a further 30 minutes. The result is a black coffee concoction. The company, which launched hot brew in 2019, claims to have about 60,000 consumers. The products are sold across more than 1,000 retail outlets in Delhi and Mumbai, which accounts for about 40 percent of the business. Online platforms—the company’s website and Amazon—make up the rest. They use 100% Arabica Coffee grown above 5300ft in the southern part of India, and sourced directly from farms.

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