On this episode of "In The Bin," we sit down with CarrieAnn Arias, the new CEO of the USA Pear Bureau, as she reflects on her first 61 days at the helm and the challenges of navigating a difficult pear crop. CarrieAnn takes us through her impressive career, including her journey in branding, private label strategy, and a major refresh at Naturipe Farms. We also dive into key topics like packaging innovation with an eye on recycling and emissions. Don’t miss this insightful conversation as CarrieAnn shares her vision for the future of the Pear Bureau and the pear industry.

00:00 Welcome52:00 Getting to know CarrieAnn.09:56 CarrieAnn’s work career. 21:18 Branding and private label.27:28 Branding refresh at Naturipe Farms.31:10 Working through old packaging inventory.35:45 What do you think about pears? 37:54 First 61 days as the CEO of the USA Pear Bureau. 40:23 The most valuable trade shows in your career? 44:18 Packaging innovation with recycling and emissions in mind.52:47 You picked a rough pear crop to start with. 56:50 What plans do you have for the Pear Bureau? 01:04:15 Close.