To drive a consistent message and customer experience, an important consideration is to tightly define your brand narrative so that the story remains consistently on message, particularly at the front line. Elizabeth shares some ideas to define your brand narrative and cascade it across your organization.

Elizabeth is a content strategist focused on bringing authenticity to every level of brand communication. An advocate for “squirm-free” experiences, she prioritizes delivering value over all else and helps brands clarify their messaging to better connect with customers.

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