On this episode of the Distributor Pubcast, you'll learn:

• Why marketing often takes a backseat in a sales-centric distributor business
• How to better communicate your value proposition online
• Why building trust is so important and why it's at an all-time low
• How to define your target markets or ideal customer profiles
• How to document your buyer personas so your team can better market to them online

Here's some great resources:

• [BLOG] Creating Personas for B2B Distributor Marketing: The Complete Guide (includes downloadable worksheet)
• [BOOK] Building a StoryBrand: Clarify Your Message So Customers Will Listen - by Donald Miller
• [DOWNLOAD] eComm-Wheel of Growth eBook: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results.

On tap:

• Matt -- 2019 Conundrum Red Wine Blend California
• Dave -- Ardbeg Old Islay Single Malt Scotch Whisky