Rebel Marketing Club

Episode 10: DIY Quarterly Planning Retreat


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I just got back from my OWN planning weekend. I booked a really beautiful, light-filled Airbnb just in the city (I live in a small farm town like 30 minutes north of what we consider the big city, so it was a nice distance that let me feel like I was getting away and changing my surroundings without actually needing to book airfare).  Now I got a lot done in my planning weekend, some of you were following me on my InstaStories you got to witness the progress of me checking things off my list: I recorded 4 podcast episodes, outlined and prepped 1 IGTV episode, mapped out my year of offers as they relate to my marketing campaigns and promotion schedule so I"ll know what to promo and how and when, I got my course completely outlined and figured out what homework and supplemental content I need to create, and I reviewed and refined my own buyer personas, and came up with two completely new, fully-mapped out freebies for my audience.  BO-NANANAS!  So, I've had a LOT of interest and questions and DMs on how I got all that done and just even how I structured and planned this weekend for that type of productive success. So - that's what we're talking about today! How to prep for a planning retreat like this for your own business while keeping it real simple.  You know me, I'm all about simplicity and baseline requirements. It doesn't have to be complicated to be effective and that DEFINITELY applies here.  I'm going to break this down into to two phases: phase 1 is your pre-work and non-negotiable things you MUST have foundationally BEFORE you start this weekend. If these aren't in place, you'll find you either won't get as much done OR you'll be spinning your wheels or spending time on these things rather than making actual forward progress.  Okay, then phase two will be the actual things during your weekend!  So let's hop to it, hellcats! Listen to the episode for the full How-To
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Rebel Marketing ClubBy Ash Burnside