Moving away from a "one size fits all" membership model takes planning, dedication and the willingness to knock on doors and make personal connections with members and prospects. And that's a large goal of the National Association of Wholesaler-Distributors. In this episode, we talk to Dan Schuberth, chief revenue officer at NAW, about creating personalized membership journeys, the importance of hitting the reset button, the leadership change the association recently experienced, and helping YPs advance their careers.