For episode 10 of the Thundercast Matt Sawrey, Shane Ryan, Nick Horth and Sean Kelly debate the virtues and pitfalls of paying for games £0.99 at a time, and contemplate what the future holds for the free-to-play monetization model.

Note: Electronic Arts CFO Blake Jorgenson’s recent statement regarding EA’s intention to build microtransactions into all of their future titles is discussed in this podcast. Yesterday Jorgenson retracted this statement, clarifying that he did not mean “all games”.