“I never thought I would own and run a business.” 

Yep, that’s straight from my guest today, Heather Adams. As founder and CEO of Choice Media & Communications, Heather never envisioned herself starting a business. But after getting laid off, Heather’s husband told her something she would never forget: “Don’t take your next step out of fear.” That changed everything. 

Today, Heather has played an instrumental role in launching more than 100 New York Times bestsellers and has secured clients' coverage in a host of major, elite national media. In our conversation, Heather reveals how she’s been able to prioritize her family while still running a thriving business and how to create your own “board of investors.” Plus, she shares how to nail down who your ideal customer is and the #1 factor consumers are basing their buying decisions on (listen to find out!). 

If you’re ready to get your message out to the right people in the right way, this episode for you. 

Connect with Heather HERE. 

Download your exclusive goal-setting FREE PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE. 

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